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The LiveRamp identity is the visual manifestation of the brand idea. Our new identity is about radical simplicity and the magic of solving a complex problem in an easy way. Through the addition of one mark—a slash—we create a ramp that elevates the enterprise, accelerates growth, and creates
a dynamic foundation for empowering customers.
This system nods to accelerating growth, and instills a sense of sophistication through minimalism and an absence of noise.
The LiveRamp logo embodies radical simplicity and the magic of solving complex problems easily. Two simple characters—the slash and the “L”—together create a ramp that elevates the enterprise, accelerates growth, and creates a dynamic foundation for empowering customers.
Our logo is available in two configurations—preferred (horizontal) and alternate (stacked). Use the preferred configuration whenever possible. The alternate configuration should only be used when space limitations don’t allow use of the preferred logo.
The LiveRamp logo must be clear and legible wherever it appears.
Clear space is the area surrounding the entirelogo. It must be kept free of any visual elements,including text, graphics, borders, patterns,and other logos.
Clear space is measured in relation to “X,”which equals the width of the slash (“/”) in the logo.
The minimum size is the smallest our logo may appear without compromising legibility. Shown here are the recommended minimum sizes for both digital and print applications. Consult Marketing for guidance and approval should an application of the logo require it to be scaled smaller than minimum size.
The LiveRamp logo is available in three color variations: positive/black, reverse/white and reverse/green. Shown here are the approved logo/background color pairings. Do not place our logo on any other colors, or on full-color photography.
When placing our logo on a monochrome image, make sure to locate it in an area that isn't too busy to ensure legibility. This is especially important on /L Green monochrome images, where there is more contrast between shadows and highlights.
The LiveRamp Logo is custom drawn. Never modify or recreate it or its elements. Always use the logo artwork as provided.
The examples below illustrate uses that should be avoided. These usage rules apply to all versions of the logo.
The LiveRamp monogram is an elegant, dynamic distillation of our logo. It may be used large-scale as a super graphic, or small-scale as a jewel.
The LiveRamp monogram should only appear within
the context of the larger brand identity. It should
never be used in place of the full logo.
Our monogram is available in the same color variations as our logo, and the same background usage rules apply.
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The LiveRamp monogram should never appear without our logo, whether on the samepage in a single-page design, or on differentpages in a multi-page design. The exception is app or social media contexts, where the monogram may appear with the company name in text.
In single-page applications, the monogram and logo should be far enough away from each other that they do not appear to create a lockup.
On merchandise and apparel, the monogram and logo may be
located on different sides of an item, such as on the front and back of a shirt.
