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This section contains the visual elements that extend the LiveRamp brand identity—Photography, Illustration and Iconography. These elements work cohesively with the foundational system elements to support our strategy.
Our People & Culture photography evokes the look, feel, and spirit of our brand—young and fresh, with a sophistication that is friendly, warm, and inclusive. Diversity is important to LiveRamp, and our photography reflects this.
People & Culture photography depicts the following:
Note: the end consumer is never depicted in photography. Subjects are either LiveRamp employees, or clients shown engaging with products.
For imagery that is ownable and uniquely
LiveRamp, we recommend commissioning custom photography using these key style characteristics as a guide:
Our clients are always shown as cut-out images on solid-colored backgrounds using a single brand or secondary color.
Our Enterprise & Industry photography exemplifies
LiveRamp's enterprise focus and our role in helping our clients be successful in achieving their goals.
Images should depict commerce and industry in the business sectors within which we work—with grand perspective and global scope. Bird's-eye views, low angles, and wide shots may all be used to express mass scale and the energy of active commerce.
People may be depicted, but only in large crowds or from a birds-eye view, as shown in the examples here.
Business & Industry photography is shown exclusively using the color overlay effect described below. Do not use these images in full-color.
Both /L Green and /L Blue may be used for overlays. Use /L Green to show more detail in an image. Use /L Blue to tone down contrast when typography or our logo will be placed on the image.
The examples shown here illustrate use cases that should be avoided. Always follow the guidance shown above when creating or choosing photography.
LiveRamp illustrations use simple lines for a minimal, effortless feel. Think easy-breezy: friendly, warm, human, no-fuss. Depictions of people are sophisticated and almost gestural, with realistic proportions.
Avoid illustrations that feel childish or cartoony, use exaggerated features or proportions, or look “Alegria” style (Facebook).
When creating new illustrations, keep in mind that they will be used to build a cohesive, flexible toolkit that can be mixed and matched, and built-upon.
Note: In contrast to our photography, illustrations represent the end consumer only. LiveRamp clients and employees are never depicted in illustrations.
LiveRamp iconography uses a uniform
system of construction to create icons that are consistent and on-brand. When creating icons, use the following specifications as a guide:
Follow these guidelines when placing icons on colored backgrounds:
Note: our icons should never be placed on photography.
