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Infographics are often used to support important messaging, and help our audiences to better digest data. Our infographic style is clean, elevated, and bold, harmonizing with our other brand system elements.
Our data visualization style is intentional, following the clean, elegant look of the rest of our visual system. Simple lines and shapes combine with colors from our palette to express data in a way that is clear, graphic, bold, and compelling. Always let the data tell the story. When creating visualizations, use the examples shown here for inspiration:
Our diagram style reflects the clear, direct visual language of our data visualization. Form follows function, and everything has a purpose. Lines and shapes are simple, and color is minimal. Avoid using any elements that don’t help convey the information.
Color should always be used with purpose, as in the example shown here, where it draws the reader’s attention from bottom to top. And don’t be afraid of white (blank) space—it helps create visual rhythm to guide the reader through information.
